Travel’s back, and in a big way: according to the latest figures from UN Tourism, over 1.47 billion international trips were made in 2024.
After years of cancellations, restrictions, and dreams packed away in drawers, the world’s hitting the road again. Here’s who’s topping the charts… and who’s starting to say: “enough with the tourists!”
Always a favorite, France has once again stolen the show, with Paris leading the charge. The Olympic Games brought a boost too, arrivals rose by 2%.
From buzzing cities to Moorish palaces, and dreamy beaches, Spain’s having a moment. But not everyone's thrilled, locals in places like Mallorca and Barcelona are protesting the downsides of mass tourism.
The States still charm plenty of travelers, though numbers haven’t quite bounced back to pre-Covid highs. New entry rules have made visiting a bit trickier.
Istanbul, straddling Europe and Asia, has had a record year. Tourist arrivals jumped by nearly 10%, making Turkey 2024’s surprise star.
Rome, Venice, Florence… Italy’s still a must for cultural trips, though numbers haven’t fully recovered since 2019.
From Tulum to Mexico City, Mexico’s still a hit, especially on TikTok and Instagram.
No official data yet, but interest is picking up again. The Great Wall and Terracotta Army continue to attract loads of travellers.
London’s leading the way, but Edinburgh, Oxford, and Bath are also flying the flag for UK tourism.
A combo of cool cities, nature, and fairy-tale routes: Berlin, Munich, Bavaria, and the Romantic Road draw in the crowds.
A whopping 47% rise in visits! The weak yen has made Japan more affordable, and places like Tokyo, Kyoto, and Osaka are firmly back on people’s wishlists.
Some surprising rising stars:
🇬🇷 Greece – 36 million (11th)
🇹🇭 Thailand – 35.5 million (12th)
🇦🇹 Austria – 32.2 million (13th)
🇦🇪 UAE – 30.5 million (14th)
🇸🇦 Saudi Arabia – 29.7 million (15th – nearly double!)
🇵🇹 Portugal – 25.1 million (16th)
🇲🇾 Malaysia – 24.8 million (17th)
🇭🇰 Hong Kong – 23 million (18th)
🇳🇱 Netherlands – 21.3 million (19th)
🇮🇳 India – 20.6 million (20th)
Record numbers bring a downside too: overtourism.
In the southern Aegean, the stats are telling: 117 overnight stays per resident in 2023. Corfu, South Tyrol, the Adriatic coast of Croatia, and the Balearic Islands are all feeling the pressure too.
More bookings mean more protests. Locals are worried about rising rents, the cost of living and the impact on their everyday lives.
So Pirates, let’s explore new routes, up-and-coming places, and consider traveling in the off-season.
There’s a whole wide world to discover, even outside the top 10, and plenty of ways to do it without putting too much strain on the people who live there.
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