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Sweden is offering travelers something you almost never hear in modern tourism: the chance to have your own island for a year.
No purchase required. No luxury resort development. And notably, no billionaires allowed.
The initiative, called “Your Swedish Island,” is a new campaign from Visit Sweden that redefines luxury in a very Scandinavian way. Instead of five-star hotels and private villas, the prize is silence, nature, and responsibility.
Winners become the official caretaker of one remote Swedish island for 12 months. Here’s how it works.
Visit Sweden is giving five international travelers the chance to become the official guardian of one of five Swedish islands for a full year.
You won’t own the island. Instead, you’ll receive the right to use and care for it — camping, swimming, and enjoying the space while respecting nature and local wildlife. The initiative is built around Sweden’s famous Allemansrätten, or Right of Public Access, which allows people to enjoy nature freely as long as they protect it.
In other words: luxury here means freedom, simplicity, and stewardship.
Each island offers a completely different kind of Nordic escape.
A quiet Baltic Sea island shaped by the Ice Age, surrounded by calm waters and rocky coastline. Perfect for kayaking and total solitude..
Open skies, pale rock landscapes, and clear waters near Sweden’s west coast. A peaceful off-grid retreat.
A windswept granite island with sweeping sea views. Raw, powerful Nordic scenery.
A historic fishing island in open salt water. Minimalist, rugged, and dramatic.
Wooded shoreline, sea birds, and peaceful lake views near Lidköping. Ideal for nature lovers who want forest and water together.
This isn’t a real estate giveaway. Winners become official island custodians for one year and receive:
A round-trip flight to Sweden for two people
Official “island guardian” status and diploma
Full access to camp, swim, and stay on the island
The ability to invite friends
A unique off-grid experience in Swedish nature
However, there are rules. You must respect wildlife, protect the environment, and follow Swedish law.
Other visitors may still access the island under Sweden’s Right of Public Access.
Applying is simple.
Record a video (max 60 seconds) explaining why you deserve your own Swedish island
Submit it via Visit Sweden’s application form
Share on social media using #YourSwedishIsland to boost your chances
Application deadline: April 17, 2026
Winners announced: May 2026
Visit Sweden intentionally excluded billionaires from the competition.
The goal is to challenge traditional ideas of luxury. Instead of wealth or exclusivity, Sweden promotes simplicity, nature, and balance.
Their message is clear: true luxury isn’t ownership. It’s access, time, and space.
Sweden has more islands than any other country in the world — over 267,000.
This campaign highlights the country’s unique relationship with nature and encourages travelers to experience outdoor freedom responsibly. Even if you don’t win, Sweden’s Right of Public Access means you can still explore much of its natural landscape.
Do you actually own the island?
No. Winners receive usage rights for one year, not ownership.
Is the island completely private?
No. Sweden’s Right of Public Access allows others to visit responsibly.
What can you do on the island?
You can camp, swim, explore, and invite guests while respecting nature.
Who can apply?
International travelers aged 18 and over can apply, except billionaires.
Is travel included?
Yes. Winners receive round-trip flights to Sweden, but transport to the island itself may require a kayak or boat.
When is the deadline?
April 17, 2026.
Why is Sweden doing this?
To promote sustainable travel and redefine luxury as nature, freedom, and responsibility.