A Job Title That Means Exactly What It Says
Hotels.com has launched a new campaign built around a surprisingly simple idea: things should be exactly what they sound like. To prove it, they’ve created three “jobs” that are as literal as possible.
You can apply to be:
A Room Service Critic
A Hotel Robe Researcher
A Hotel Gym Rater
If you are the Room Service Critic, your job is to critique room service. That means ordering without hesitation, timing how long it takes to arrive, and deciding whether the fries are still crisp or have entered that slightly tragic, lukewarm phase. You are also quietly judging presentation, portion size, and whether eating in bed somehow made it taste better.
If you take on the role of Hotel Robe Researcher, your responsibilities are less about data and more about instinct. You slip into the robe, adjust the tie, and immediately know whether this is something you would happily live in or something you would take off within five minutes. You are evaluating softness, weight, and, most importantly, whether it crosses that invisible line into “I briefly considered taking this home.”
And if you are the Hotel Gym Rater, you are the person who actually uses the hotel gym instead of just walking past it. You are testing the equipment, noticing whether anything feels slightly off, and deciding if the space feels energizing or like a room that was designed as an afterthought. Bonus points if you can determine whether the treadmill view makes the workout easier or just reminds you that you could be somewhere else.
According to Hotels.com, the whole point is to strip away complexity. Booking a hotel should be straightforward, and so should the experience around it.
