You may have heard that in Japan, an amusement park has banned screaming on rollercoasters, which in theory is to reduce the possibility of spreading the virus. Now, in total contrast to this idea, Icelanders have come up with an opposing solution that suits everyone who has been frustrated over the last few months and wants to shout it out. The Scandinavian island has launched an advertising spot promoting the country not only with beautiful landscapes, but also with the possibility of shouting out in the Icelandic wilderness. #LetItOut
Unfortunately, for US residents, getting to Iceland may have to be post-poned, but dreaming up a trip to this stress-relieving place will hopefully hold you over until the borders re-open. In the meantime, there's another solution too! You can record your scream on this page and it will be broadcast in the open in Iceland for you!
Enjoy the campaign below: